SMUDGE EARTH

ENVIRONMENTAL

ACTIVITY

INFRASTRUCTURE

ENVIRONMENTAL

ACTIVITY

INFRASTRUCTURE

The missing layer between real world environmental activity and the systems that measure, assure and report it.

They calculate the number. We maintain what happened underneath the number.

SEE HOW IT WORKS

THE MISSING LAYER

ENVIRONMENTAL ACTIVITY

IS ALREADY HAPPENING.

THE PROBLEM IS WHAT

HAPPENS TO IT NEXT.

ENVIRONMENTAL ACTIVITY

IS ALREADY HAPPENING.

THE PROBLEM IS WHAT

HAPPENS TO IT NEXT.

Environmental activity is generated across operations, suppliers, assets, people and communities every day. But the evidence of what happened can be fragmented across systems, documents, spreadsheets and organisations.

Smudge Earth maintains that activity as structured, evidence-supported records before it reaches the systems that calculate, assure and report it.

THE PRIMARY OBJECT

ACTIVITY BEFORE CALCULATION.

At the centre of Smudge Earth is the Environmental Activity Record.

The record maintains what happened before that activity is translated into a carbon calculation, ESG metric, assurance process or report.

As information develops, the record can carry the evidence and context needed to understand what is known, where it came from and how well it is supported.

ENVIRONMENTAL ACTIVITY RECORD

WHAT HAPPENED

WHEN

WHERE

SOURCE

EVIDENCE

PROVENANCE

CONFIDENCE

CONTEXT

RELATIONSHIPS

DOWNSTREAM USE

MISSING INFORMATION

CONTRADICTIONS

THE ACTIVITY EXISTS BEFORE THE NUMBER DOES.

Smudge Earth maintains the activity underneath downstream calculations and reporting so the underlying record does not have to be reconstructed every time it is needed.

EVIDENTIARY STATE

NOT ALL ACTIVITY DATA IS EQUALLY WELL SUPPORTED.

Environmental activity can come from different sources, with different evidence and different levels of certainty.

Smudge Earth maintains the evidentiary state of the activity record as information develops, rather than treating every record as equally complete or equally reliable.

ENVIRONMENTAL ACTIVITY RECORD

RECORDED

Activity is retained.

SUPPORTED

Evidence is attached.

HIGHER CONFIDENCE

Support is clearer.

SUFFICIENT FOR A DEFINED USE

Fit for a stated purpose.

EVIDENCE

What supports the activity record.

PROVENANCE

Where the information came from and how it entered the record.

CONFIDENCE

How well the activity is currently supported for a particular use.

CONFIDENCE BELONGS TO THE ACTIVITY. NOT THE PERSON.

UNCERTAINTY REMAINS VISIBLE.

Missing information, conflicting evidence and insufficient observability should remain visible rather than being silently converted into certainty.

BENEATH THE RECORD

MEET UNVEILED.

THE INTELLIGENCE ENGINE BENEATH ENVIRONMENTAL ACTIVITY CONFIDENCE.

Environmental activity does not remain static. Evidence can arrive, sources can change, information can conflict and what was once well supported may need to be examined again.

Unveiled helps Smudge Earth maintain the evidentiary state of Environmental Activity Records as that information develops.

EVIDENCE CHANGES. THE RECORD SHOULD KNOW.

Unveiled helps identify when the evidentiary state of an activity record may need to develop, be reconsidered or remain unresolved. It does not make uncertainty disappear.

ANTI APP™ INFRASTRUCTURE ARCHITECTURE

THE SYSTEM EARNS THE RIGHT NOT TO ASK.

Most software is designed around repeated interaction. Smudge Earth works differently.

As environmental activity becomes sufficiently understood and supported, the system can reduce unnecessary requests for the same information while continuing to observe for change.

When something changes, becomes uncertain or can no longer be sufficiently observed, interaction can return.

OBSERVE

Activity remains visible.

REMEMBER

What is already known.

ESTABLISH CONFIDENCE

Support is maintained.

REDUCE INTERACTION

Human interaction decreases.

KEEP WATCHING

System awareness continues.

RE ENGAGE WHEN NEEDED

Interaction can return.

LESS ASKING. MORE KNOWING.

Anti App™ does not mean no interface and it does not mean no human involvement. It means interaction should occur because it is needed, and not because software has forgotten what it already knows.

INTERACTION CAN RETURN.

New evidence, contradiction, changing context or insufficient observability can make renewed interaction necessary.

THE SYSTEM EARNS THE RIGHT NOT TO ASK.

IT CAN LOSE THAT RIGHT TOO.

FOR BUSINESS

A LIVING VIEW OF ENVIRONMENTAL ACTIVITY.

Environmental activity already exists throughout an organisation. It happens across operations, suppliers, procurement, travel, energy, waste, projects and people.

Smudge Earth provides a structured view of that activity and the evidence supporting it before relevant information moves into specialist carbon accounting, ESG, assurance and reporting systems.

ORGANISATIONAL ENVIRONMENTAL ACTIVITY

Recurring and one off environmental activity across the organisation can be maintained with its supporting evidence, provenance and evidentiary state.

SUPPLIER ACTIVITY BUSINESS TRAVEL ENERGY WASTE PROCUREMENT OPERATIONAL CHANGES ENVIRONMENTAL PROJECTS

WORKFORCE ENVIRONMENTAL PARTICIPATION

Environmental participation across the workforce can contribute to an aggregated organisational view without creating individual employee behavioural profiles.

COMMUTING LOWER IMPACT TRAVEL RESOURCE USE WASTE PARTICIPATION WORKPLACE INITIATIVES ENVIRONMENTAL PROGRAMMES

SMUDGE EARTH

ENVIRONMENTAL ACTIVITY INFRASTRUCTURE

ACTIVITY EVIDENCE PROVENANCE CONFIDENCE STRUCTURED OUTPUT

READY FOR DOWNSTREAM USE

CARBON ACCOUNTING ESG ASSURANCE REPORTING

THE ACTIVITY ALREADY EXISTS. SMUDGE EARTH MAKES IT USABLE.

Maintain the underlying activity once, strengthen its evidentiary state as information develops and make relevant structured information available for the systems that need it.

ACROSS LIFE AND COMMUNITY

ENVIRONMENTAL ACTIVITY DOES NOT STOP AT THE ORGANISATIONAL BOUNDARY.

Environmental activity begins long before somebody enters a workplace and continues far beyond any single organisation. Young people participate through schools and communities. Adults participate through everyday life, workplaces and civic activity.

Smudge Earth is designed around the environmental activity itself, not around one programme, institution or reporting system.

SCHOOL

COMMUNITY

EVERYDAY LIFE

WORKPLACE

CIVIC PARTICIPATION

ENVIRONMENTAL ACTIVITY INFRASTRUCTURE

ACTIVITY EVIDENCE PROVENANCE CONFIDENCE LONGITUDINAL CONTEXT

CONTEXTS CAN CHANGE. THE INFRASTRUCTURE DOES NOT HAVE TO START AGAIN.

STARTING EARLY.

Schools provide an opportunity for young people to participate in environmental activity while learning how individual and collective activity contributes to wider environmental outcomes. As sufficient evidence and context develop, Anti App™ principles can reduce repetitive interaction rather than requiring the same activity to be continually reported.

BEYOND THE SCHOOL GATE.

Environmental participation also occurs through communities and everyday civic life. Smudge Earth can make appropriate activity visible at an aggregated level while maintaining the evidence and context needed to understand what sits underneath it.

WHAT CHANGES OVER TIME?

Longitudinal environmental activity can reveal patterns that snapshots cannot. Does participation strengthen over time? Does it decline when context changes? Do different environments support different forms of participation? Where observability changes, that uncertainty should remain visible too.

ACTIVITY CAN CHANGE. CONTEXT CAN CHANGE. WHAT WE LEARN OVER TIME MATTERS.

THE DATA UNDERNEATH

THE CALCULATION IS OFTEN THE EASY PART.

Environmental reporting depends on information about what actually happened. But the underlying activity can be fragmented across suppliers, operational systems, spreadsheets, documents, surveys and people. Where better activity data is unavailable, organisations may need to rely on estimates or proxies. Smudge Earth works further upstream by maintaining the environmental activity and the evidence supporting it before that information is needed for calculation, assurance or reporting.

SPEND IS A PROXY. ACTIVITY IS THE REALITY.

Where physical or primary activity information exists, it can provide a stronger foundation than reconstructing activity from financial proxies alone.

WHEN THE ACTIVITY LAYER IS FRAGMENTED

SPREADSHEETS SUPPLIER DATA SURVEYS OPERATIONAL SYSTEMS DOCUMENTS ESTIMATES MANUAL EVIDENCE COLLECTION

THE NUMBER MAY STILL BE CALCULATED. BUT THE ACTIVITY UNDERNEATH IT MAY NEED TO BE RECONSTRUCTED.

WHEN THE ACTIVITY IS MAINTAINED

ENVIRONMENTAL ACTIVITY RECORD EVIDENCE PROVENANCE CONFIDENCE MISSING INFORMATION CONTRADICTIONS STRUCTURED OUTPUT

THE ACTIVITY ALREADY EXISTS WHEN THE NUMBER IS NEEDED.

SCOPE 3

THE HARD QUESTION IS OFTEN: WHERE DOES THE UNDERLYING DATA COME FROM?

Value chain activity can involve suppliers, transport, purchased goods and services, employee commuting, waste and other activity occurring beyond an organisation’s direct operations. The information needed to understand that activity may exist at very different levels of quality, detail and observability. Smudge Earth does not perform the specialist carbon calculation. It maintains the activity, evidence, provenance and evidentiary state that can support downstream use.

REAL WORLD ACTIVITY
SUPPLIERS TRANSPORT PROCUREMENT WORKFORCE WASTE OPERATIONS

SMUDGE EARTH
ACTIVITY EVIDENCE PROVENANCE CONFIDENCE STRUCTURE

SPECIALIST DOWNSTREAM SYSTEMS
CARBON ACCOUNTING ESG ASSURANCE REPORTING

BETTER REPORTING STARTS BEFORE THE REPORT.

Smudge Earth maintains the environmental activity underneath downstream systems so relevant information can become more structured, supported and reusable over time.

BUILT TO CONNECT

THE SYSTEMS YOU ALREADY USE CAN STAY EXACTLY WHERE THEY ARE.

Smudge Earth is not another carbon accounting, ESG, assurance or reporting platform. Those systems perform specialist downstream functions. Smudge Earth works further upstream by maintaining structured environmental activity and the supporting context before relevant information moves downstream.

REAL WORLD ENVIRONMENTAL ACTIVITY

OPERATIONS SUPPLIERS PROCUREMENT ENERGY TRANSPORT WASTE WORKFORCE PROJECTS COMMUNITIES

SMUDGE EARTH

ENVIRONMENTAL ACTIVITY INFRASTRUCTURE

ACTIVITY EVIDENCE PROVENANCE CONFIDENCE STRUCTURE

SPECIALIST DOWNSTREAM SYSTEMS

CARBON ACCOUNTING ESG ASSURANCE REPORTING

THEY CALCULATE, ASSURE AND REPORT. WE MAINTAIN WHAT HAPPENED UNDERNEATH.

CONNECTIVITY

THE MISSING LAYER IS NOT THE INTEGRATIONS.

Environmental activity may originate across many systems, documents and operational processes. Relevant information can move into Smudge Earth through appropriate ingestion methods and structured connections. Relevant structured information can then move from Smudge Earth into specialist downstream systems. The integrations are how information moves into and out of Environmental Activity Infrastructure. They are not the infrastructure itself.

CONNECTIVITY MOVES THE INFORMATION. ENVIRONMENTAL ACTIVITY INFRASTRUCTURE MAINTAINS THE RECORD.

DOWNSTREAM READY

MAINTAIN ONCE. USE WHERE RELEVANT.

A maintained Environmental Activity Record can support different downstream purposes without requiring the underlying activity to be reconstructed from the beginning each time it is needed. Relevant information can be structured for use by specialist systems while the underlying activity record remains maintained within Smudge Earth.

THE NUMBER IS DOWNSTREAM. THE ACTIVITY COMES FIRST.

SMUDGE VERIFIED

EVIDENCE SHOULD CHANGE WHAT WE SEE.

Smudge Verified provides a visible way to recognise when specified environmental activity has reached the evidentiary requirements established for a defined use. It sits above the Environmental Activity Record, evidence, provenance and confidence architecture already explained on this page. It does not replace specialist assurance, certification or regulatory processes.

ENVIRONMENTAL ACTIVITY EVIDENCE PROVENANCE CONFIDENCE

SMUDGE VERIFIED

PAPER DOESN’T REFUSE INK.

Claims can be written. Smudge Earth is designed to maintain the activity and supporting evidence underneath them.

WHAT SITS UNDERNEATH THE CLAIM MATTERS.

THE GLOBAL SMUDGE MAP

WHAT IF WE COULD SEE WHAT IS ACTUALLY HAPPENING?

Environmental activity happens everywhere. Across schools, communities, organisations and everyday life, activity can remain fragmented across different systems, programmes and places. As environmental activity becomes structured, supported and appropriately represented, a different kind of environmental picture becomes possible.

ACTIVITY

What environmental activity is occurring.

PLACE

Where appropriate activity can be represented geographically.

EVIDENCE

What sits underneath the activity being shown.

THE MAP DOES NOT CREATE THE ACTIVITY. IT MAKES THE ACTIVITY VISIBLE.

The Global Smudge Map is a geographic visibility layer over Environmental Activity Infrastructure. It can reveal patterns in recorded environmental activity without turning the map itself into the underlying system of record.

NOT JUST WHERE. WHEN.

Environmental activity can change over time. Where appropriate data exists, longitudinal views can help reveal how activity develops across places, communities and contexts. This can support questions about change, participation and persistence that a single snapshot cannot answer.

A WORLD OF ACTIVITY ALREADY EXISTS. THE QUESTION IS WHETHER WE CAN SEE IT.

THE WIDER FRAMEWORK

PARTICIPATION IS ALREADY PART OF THE GLOBAL CLIMATE FRAMEWORK.

Article 12 of the Paris Agreement recognises climate change education, training, public awareness, public participation and public access to information as part of the global response to climate change. Smudge Earth operates in this wider landscape by making environmental activity more structured, supported and visible.

EDUCATION

PUBLIC AWARENESS

PUBLIC PARTICIPATION

ACCESS TO INFORMATION

THE ACTIVITY IS ALREADY HAPPENING. THE INFRASTRUCTURE MAKES IT VISIBLE.

Smudge Earth does not create environmental participation. It provides infrastructure for environmental activity to be maintained with the evidence, provenance, confidence and context needed for appropriate use.

Interested in helping test Smudge Earth?

Join the early beta group.